patrons

    

Context

The ASVV Chair helps the viticulture and wine sector to better understand, analyse and anticipate the wide range of expectations expressed today: those of consumers, citizens, and economic and institutional stakeholders.

Drawing on interdisciplinary research (economics, sociology, oenology, agronomy, etc.), it provides the sector with objective data and analyses to inform its strategic decisions: how to balance competitiveness, the green transition and social responsibility, whilst promoting a unique cultural heritage.

At the heart of the project: open science and ongoing dialogue between researchers, businesses and civil society, through accessible seminars, forums and publications.

This innovative approach enables the wine sector to better identify tensions, reconcile sometimes conflicting demands and adapt its practices to market developments and climate challenges. In this way, the ASVV Chair contributes directly to strengthening the legitimacy and sustainability of the wine sector by linking it to major contemporary societal transformations.

 

team members

 

  • Eric GIRAUD-HERAUD, Economist, Research Director at INRAE and member of the Bordeaux Sciences Econ laboratory; Deputy Director of Research at the ISVV; Scientific Director of VINOVERT
  • Anne-Sophie MASURE, Project Manager and Head of Development
  • Philippe DARRIET, Director of the ISVV
  • Lydia HERAUD, Regional Councillor for Nouvelle-Aquitaine, Representative for Viticulture & Spirits – Chair of the Communauté de Communes de l’Estuaire
  • Ambre NELET, Programme Coordinator for France 2030 vitiREV
  • Emilie BOURDENX, Research and Technology Transfer Officer at the Nouvelle-Aquitaine Regional Council
  • Institutional partners: ISVV, INRAE VitiREV, Nouvelle-Aquitaine Region, Bordeaux Science Agro, Banque des Territoires, Territoires d’Innovation
  • Associated Territorial Innovation Laboratories: BACCHUS

 scientific Ambitions

 

To objectively assess societal expectations through interdisciplinary research (economics, sociology, agronomy, oenology) in order to move beyond subjective perceptions and produce robust, quantified knowledge.
To analyse the interactions between the wine sector and society, taking into account the tensions between the preservation of cultural heritage, the agroecological transition and economic demands.
To develop innovative approaches to open science and co-creation, bringing together researchers, professionals and members of the public to enrich scientific output and ensure its practical relevance.
To disseminate the findings widely to non-specialist audiences, in order to stimulate public debate and support the sector in its strategic decisions and transformations in the face of contemporary challenges.

The ASVV chairin brief

 

  • 9 seminars: Wine tourism / Wine terminology / Wine and consumers / No-Low techniques / Health and pesticides / Grape varieties of the future / Brand identity / Biological control / Irrigation
  • 3 societal forums: “Wine and Consumers”, “Wine and CSR”, “Wine and Agroecology”
  • 1 video: “Science in our glasses”
  • 1 book: “The Value of Wine” published by Dunod, with a foreword by Emmanuel Macron
  • 11 publications in various journals

Download the detailed description of the ‘ASVV’ Chair

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