Objectives
Be able to diagnose the position of a wine-growing estate, by identifying the cultural, climatic, technical, economic and historical factors, in order to describe and enhance the landscape and heritage of the farm.
Periods
- 10 days or 50 hours
Price
1500 euros TTC
Public, prerequisites
-
Any scientist or non-scientist wishing to specialise or change direction in the wine industry
Level
General public
Number of places
- Minimum : 15 participants
- Maximum : 25 participants
Program
Week 1
- The vine: origin, morphology / anatomy, plagues
- The different approaches to viticulture
- The notion of terroir etc.
Week 2
- Historical and geographical heritage
- Promotion through wine tourism, etc.
- Master the basics of viticulture
- Know how to promote the historical, natural and cultural heritage of a vineyard
- make the link between the history of tourism and wine tourism
- Implement the main guiding techniques and the basics of customer relations
- Relate the diversity of wine-growing regions to the notion of terroir
- Refine your professional objectives
- ISVV teacher-researchers and industry professionals
Teaching methods
- Presentations with discussions and exchanges
- Visit(s) with case studies
- Trainee booklet
Validation procedures
- Certificate of achievement
- Placement test
Need more information?