Objectives
Know how to use the right vocabulary to present a wine or a winery and communicate with all those involved in the sector, right through to the consumer, thanks to an overview of marketing and communication tools.
Periods
- 13 to 17 May 2024 and 10 to 14 June 2024
- 10 days or 50 hours
Price
1500 euros TTC
Public, prerequisites
-
Any scientist or non-scientist wishing to specialise or change direction in the wine industry
Level
General public
Program
Week 1
- The fundamentals of wine marketing
- The players in the sector
- International wine distribution strategies
- Digital communication
Week 2
- Wine tasting vocabulary
- Wine faults
- Typicity and identity of wines
- Perception and tasting context
Target skills
Trainers
Details
Contact
Identify the players in the sector
- Be able to describe more specifically the wines and players in the Bordeaux region
- Use marketing concepts and sales techniques to sell wine
- Learn the basics of sensory perception
- Refine your professional objectives
- ISVV teacher-researchers and industry professionals
Teaching methods
- Presentations with discussions and exchanges
- Visit(s) with case studies
- Trainee booklet
Validation procedures
- Certificate of achievement
- Placement test
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