ISVV invites you to its "Wines and Consumers" seminar, organised in partnership with Inno'vin! The theme will be "Wine tourism: how to meet new expectations" ? »
New date: 14 April 2022, from 2.30pm to 5pm, in Pessac
Wine industry players, tourism professionals, institutions and local authorities... There are many players involved in developing the wine tourism offer in wine-growing regions. This multiplicity of stakeholders means that the objectives of wine tourism are many and varied. At the crossroads between the challenges of promoting a product, a region and an individual and collective heritage, the aim is to consider the wine tourism model of the future, with a view to providing travellers and consumers with unique and lasting immersive experiences.
Speeches :
- The future of wine tourism will be sustainable! by Laurence Cogan-Marie, Professor of Wine Tourism at the School of Wine & Spirits Business, BSB
- Escape as a key element of the visitor experience: conceptualisation and application in the field of wine tourism by Renaud Lunardo, Associate Professor of Marketing at Kedge BS and Frédéric Ponsignon, Associate Professor of Operations Management at KEDGE BS
Round-table discussion chaired by Tatiana Bouzdine Chameeva and Nashidil Rouiaï, with the participation of :
- Brigitte Bloch, Regional Tourism Committee
- Jean-Jacques Dubourdieu, Denis Dubourdieu Domaines, AOC Sauternes-Barsac
- Francois Ruhlmann, Cave de Gan - Jurançon
- Christian Vital, Interloire
