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Naturalness in question?

Institut des Sciences de la Vigne et du Vin, amphithéâtre

In a society sensitive to environmental issues, 'naturalness' is in vogue: it's a sales argument used increasingly in many consumer sectors... but does it actually meet a real consumer demand, or is naturalness more a reflection of a media construct?

Also, if we consider that what is 'natural' is not transformed by man, it can become complex to apply this term to wine. So what can such a neologism mean in this field? When and how can we say that a wine is 'natural'?
The aim of Wine and Consumers Seminar #7 is to explore the notion of naturalness in the wine sector, both in terms of production and consumer communication.


Institut des Sciences de la Vigne et Vin - 210 Chemin de Leysotte
CS50008 - 33882 Villenave d'Ornon

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