Objectives
Develop your digital marketing skills to enhance your commercial and wine tourism offering and think about how to integrate new information and communication technologies (NICT) into the creation or promotion of tomorrow's wine tourism offering.
Periods
Dates: 16 to 18 January 2024
Duration and timetable: 3 days or 21 hours
Price
870 euros TTC - (lunch included)
Public, prerequisites
Training or professional activity in the tourism and/or wine sector
Level
Professionnal
Program
Day 1 :
- Introduction to the basics of marketing
- Customer behaviour and the customer journey
- Content strategy
Day 2 :
- User experience design
- Data protection
- Search engine optimisation (SEO - SEA - SEM)
Day 3 :
- Social networks and influencer marketing
- Online promotion and emailing
- Measurement and optimisation with Google Analytics
Target skills
Trainers
Details
Contact
- Understand the fundamentals of marketing and the benefits of digital marketing adapted to wine tourism
- Be familiar with the various tools available to promote your sales and wine tourism offer
- Master the basics of creating, maintaining and optimising a website dedicated to wine tourism Know how to measure and optimise your strategy
- Aurélie Lecomte , Easy Partner
- Frédéric Jadeau, Ekosme
- Nicolas Laborde, Agence Backstage
Teaching methods
- Presentations and discussion with speakers
- Workshops
- Trainee handbook
- Distance learning available
Validation procedures
Certificate of attendance and end-of-course certificate
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