Objectives
The aim of this course is to provide the keys to understanding and promoting winegrowing landscapes and heritage in the context of wine tourism.
Periods
Dates: 26 to 28 March 2024
Duration and timetable: 3 days or 21 hours
Price
870 euros TTC - (lunch included)
Public, prerequisites
Wine tourism professional, winegrower, events professional
Level
Professionnal
Program
- 1st half-day: arrival, departure for the field with technical sheet, debriefing later in the morning.
- 2nd half-day: Theoretical aspects: what is a vineyard landscape and how do you read a landscape? How can it be enhanced?
- 3rd and 4th half-day: Fieldwork, putting lessons into practice.
- 5th half-day: Theoretical aspects of heritage with case studies. Highlighting the different types of heritage (in particular the issues surrounding small-scale rural heritage).
- 6th half-day: hands-on workshop. Practical application
Target skills
Trainers
Details
Contact
- Understand and promote the different elements that make up the vineyard (from the notion of terroir to that of landscape, from the vine stock to an overall view of the area).
- Promote the different scales of your vineyard (from local to regional), to attract different types and profiles of wine tourists.
- Understand and know how to enhance the value of a winegrowing heritage (cultural heritage/heritage)
- How to use the five senses to enhance your vineyard
- How to read a winegrowing landscape and share it with wine tourists
- Nashidil Rouiaï , Associate professor, University of Bordeaux, Institute of Vine and Wine Sciences
- Raphaël Schirmer , Associate professor, Bordeaux Montaigne University
Teaching methods
- Presentations with discussions and exchanges
- Field trip
- Trainee booklet
Validation procedures
- Certificate of achievement
- Placement test
Need more information?
Our wine tourism courses
